Although there is no mention of said schwag when you get to the website, the OP where I found this… confirmed that it does come when you sign up for “the club.”

“Join fellow High West Whiskey enthusiasts as a founding member of the High West Whiskey Club. Members will receive exclusive information on products, distillery, and saloon, plus early access to new releases and invitations to members-only High West events. Sign up today to stay up to date on High West happenings.Must be 21 or older to join”
http://www.highwest.com/club.php

“Thank you for joining the High West Whiskey Club! As a founding member of our exclusive group of passionate whiskey enthusiasts, you will receive early access to our new and limited release products as well as invitations to members-only High West events.Be sure to keep an eye on your mailbox for a little something from High West. Of course we will send you all the latest news and happenings here in Park City, but follow us on Facebook and Instagram for even more insider info! Cheers!”